Bike to Riverbend
Wins Silver Pinnacle Award from International Festivals and Events
Association
Environmental Achievement Award One of Eight for Festival in
2007
Chattanooga, Tennessee
- Bike Chattanooga's Bike to Riverbend program won a Silver
Pinnacle Award for Environmental Achievement, one of eight awards
that the Riverbend Festival won from the International Festivals
and Events Association (IFEA) for 2007. In only its second year at
the nine-day event, Bike to Riverbend has provided free, secure
valet parking for over 600 festival-goers, and a fun and
environmentally-friendly way to enjoy
Riverbend.
Bike to Riverbend
began as a way to launch Bike Chattanooga's free Bike Valet Parking
service for city events. Located at the intersection of the Walnut
Street Pedestrian Bridge and the Tennessee Riverpark greenway, and
steps away from Festival gates, the bike valet offers a simple
transportation alternative to automobile- clogged streets and
parking lots. In less than two years, requests for the valet
service have brought it to other large public events, such as Tour
de Georgia, Pops on the River Symphony Concert, and the Head of the
Hooch Rowing Regatta.
The IFEA judged more
than 1,500 entries for the 2007 awards competition, which honors
high quality special events, festival materials, promotions and
ideas among 2,400 member festivals. The Riverbend Festival, which
was competing against high- profile events like the Kentucky Derby
Festival, Indy 500 Festival, Walt Disney World events, and Fiesta
San Antonio, won a record eight Pinnacle
Awards.
Bike to Riverbend is a
joint venture between Bike Chattanooga, Outdoor Chattanooga and the
City of Chattanooga Parks and Recreation Department, and the
Hamilton County StepOne health and wellness
program.
The Riverbend Festival
is produced by the non-profit Friends of the Festival. Since 1981,
the music festival has grown to encompass six stages, over 100
acts, and yearly capacity crowds of 650,000
spectators.
GOLD
Awards:
· BEST FESTIVAL
PHOTOGRAPH – Taken by Doug Smith of
onfirephoto.com.
· BEST FULL LENGTH
TV PROGRAM (Local) – “The Road to Riverbend”
Produced and aired by WTCI.
SILVER
Awards:
· BEST COVER
DESIGN - Community Report. Designed by Derryberry Public
Relations.
· BEST AD SERIES
- “Holla’ Back Campaign. Designed by ddN
Advertising.
· BEST ENVIRONMENTAL PROGRAM
- Bike to Riverbend. Joint venture between Bike Chattanooga,
Outdoor Chattanooga and Hamilton County Step
ONE.
· BEST PIN OR
BUTTON - ’07 Collector Admission Pin. Designed by
Lee Heidel.
BRONZE
Awards:
· BEST SINGLE
NEWSPAPER DISPLAY AD – ’07 Collage
Advertisement. Designed by Vickey Cooke, Chattanooga Times Free
Press.
· BEST EVENT/PROGRAM
WITHIN AN EVENT TO BENEFIT A CHARITY - Habitat for
Humanity House built at Riverbend.
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