Bike to Riverbend Wins Pinnacle Award
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Bike to Riverbend Wins Silver Pinnacle Award from International Festivals and Events Association
Environmental Achievement Award One of Eight for Festival in 2007
Chattanooga, Tennessee - Bike Chattanooga's Bike to Riverbend program won a Silver Pinnacle Award for Environmental Achievement, one of eight awards that the Riverbend Festival won from the International Festivals and Events Association (IFEA) for 2007. In only its second year at the nine-day event, Bike to Riverbend has provided free, secure valet parking for over 600 festival-goers, and a fun and environmentally-friendly way to enjoy Riverbend.
Bike to Riverbend began as a way to launch Bike Chattanooga's free Bike Valet Parking service for city events. Located at the intersection of the Walnut Street Pedestrian Bridge and the Tennessee Riverpark greenway, and steps away from Festival gates, the bike valet offers a simple transportation alternative to automobile- clogged streets and parking lots. In less than two years, requests for the valet service have brought it to other large public events, such as Tour de Georgia, Pops on the River Symphony Concert, and the Head of the Hooch Rowing Regatta.
The IFEA judged more than 1,500 entries for the 2007 awards competition, which honors high quality special events, festival materials, promotions and ideas among 2,400 member festivals. The Riverbend Festival, which was competing against high- profile events like the Kentucky Derby Festival, Indy 500 Festival, Walt Disney World events, and Fiesta San Antonio, won a record eight Pinnacle Awards.
Bike to Riverbend is a joint venture between Bike Chattanooga, Outdoor Chattanooga and the City of Chattanooga Parks and Recreation Department, and the Hamilton County StepOne health and wellness program.
The Riverbend Festival is produced by the non-profit Friends of the Festival. Since 1981, the music festival has grown to encompass six stages, over 100 acts, and yearly capacity crowds of 650,000 spectators.
For more information, visit www.ifea.comand www.riverbendfestival.com .
GOLD Awards:
·    BEST FESTIVAL PHOTOGRAPH – Taken by Doug Smith of onfirephoto.com.
·    BEST FULL LENGTH TV PROGRAM (Local) – “The Road to Riverbend” Produced and aired by WTCI.
SILVER Awards:
·    BEST COVER DESIGN - Community Report. Designed by Derryberry Public Relations.
·    BEST AD SERIES - “Holla’ Back Campaign.  Designed by ddN Advertising.
·    BEST ENVIRONMENTAL PROGRAM - Bike to Riverbend. Joint venture between Bike Chattanooga, Outdoor Chattanooga and Hamilton County Step ONE.
·    BEST PIN OR BUTTON - ’07 Collector Admission Pin. Designed by Lee Heidel.
BRONZE Awards:
·    BEST SINGLE NEWSPAPER DISPLAY AD – ’07 Collage Advertisement. Designed by Vickey Cooke, Chattanooga Times Free Press.
·    BEST EVENT/PROGRAM WITHIN AN EVENT TO BENEFIT A CHARITY -  Habitat for Humanity House built at Riverbend. 
  
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